We offer several services for software product companies that all have one thing in common, they all are based in customer research.
We interview your customers to identify their purchasing motivations, why they buy, how your product fits into their lives, the context behind their decisions and how their behavior relates to your business.
We interview your users to understand how they use the product and why, alternatives they consider, how they made the usage decision and what reasons keep them using the product or tempt them to switch away. We uncover key point of user friction, existing and unmet needs, and mental frameworks for product comparison.
We screen user testing participants, set them up with user goals, and manage user tests and testers through your key product experiences and those of your competitors.
Full Product Teardowns
We personally test your product and create full product teardowns with annotations for your product and your competitors. You receive detailed breakdowns of user friction for your key product experiences and opportunities to win against your competitors.
Customer Messaging using Voice of the Customer
We interview your customers to understand how their motivations and personal satisfaction with your product are expressed so you have persuasive testimonials and targeted customer messages that convert.