Perfecting Product

Companies Should Invest in Customer Research Before They Invest in Building Products

It's a lot cheaper to invest in customer research upfront than not and build a product using an expensive team of engineers.

Case Study

Identifying Compelling Product Features to Build a Competitive Product in a Sea of Competition for Terrific Tasks

If you were asked to name a category of software that has a ton of products in it, task management would certainly be near the top of the list. There are hundreds if not thousands of task management applications currently on the market. Trello, Asana, Todoist, Monday, and Apple’s

Customer Research

How User Interviews Go Wrong

Administering a solid user interview process isn't easy or straight forward. Its results are easily distorted by the influence of ordinary human incentives. Here are some common mistakes to watch out for.

Our Website Philosophy: Three Ideas We Need to Execute on

Technology-focused service-based businesses need to do three things to make their websites succeed.

Citizens Deserve Secure and Transparent Voting Software

It’s never been more important to secure the vote than now when social media exercises tremendous influence and is less transparent and accountable than ever.

Feature Request Friday

Apple Should Offer Do Not Disturb Settings for Days of the Week on iOS

iOS users can turn their alarm clock on and off for specific days of the week. Why not let users do the same for Do Not Disturb?

Building

What You'll Learn Building Your First Website from Scratch

Everything I learned about basic front-end website development.

Building

Build Software with Skin in the Game

To get a better sense of how hard building software can be, I chose to build the perfectingproduct.com website in code from scratch.